End of the Stoplight Network

So the big news? I closed down the Stoplight Network. Kinda. Sorta. Not really. 

Let me explain.

Six years ago, I took at job running an Apple Specialist in Chicago. At the time I was running my own business, and doing very well. One of the things I was doing for a client, OWC, was produce a weekly podcast. It was going very well. When I took the Chicago job, Apple reached out and said they were happy to see me running the company, but they would really appreciate it if I was not doing OWC Radio. Why they cared, I don’t know, but they did. With Apple being our biggest partner, I decided to leave OWC Radio. Rather than return to doing the MyMac.com Podcast, I started a new show with David Cohen called TechFan. 

This gave me the idea to broaden our reach in podcasting, and thus the idea of the Stoplight Network was born. We had already created a network, the MyMac Podcasting Network, but this new network would be more broad in scope, and not saddled with the name “Mac” in the title, which I feared could potentially scare away any non-Mac podcasters. 

Things went well for a while. Actually, they always went well. But the website itself, www.stoplightnetwork.com, received almost no traffic. And I did a piss-poor job of promoting the network at all. In the meantime, the popularity of MyMac.com grew, with new writes, new content, and a big audience. Six years later, I came to the conclusion that while the Stoplight Network was a good idea, it was silly to continue to maintain the site and effort when i could easily pull in all back into the MyMac Podcasting Network. That means every podcast in the network would get a post at MyMac.com, would reach a much larger audience, and would net those shows new listeners. And still less work, long term, for me. Wins across the board!

And here we are. The Stoplight Network is still there, but I am no longer updating that site. Eventually it will just be a redirect to the podcast listings at MyMac.com

Sounds simple, right? Well, it is and it is not. The NOT part is how much work is involved porting over all that content. I won’t bore you with the details, but it is a ton of work, and I can’t find any tools in Word Press that simplifies the process at all. So it’s manual work. I have the landing page done, but that’s just a listing of any content at MyMac with the “Podcast” tag. You can see that here: http://www.mymac.com/category/podcasts/