We know what a pain in the ass this new “Podcast” revolution has been to you. What shows should you advertise on? How much should you spend? We get it. It’s a huge pain.
The StopLight Network is a collection of independent podcasters who are looking to run some advertising on their shows. We don’t control the content of their shows. We don’t own those shows, or have any say whatsoever on what goes on during their show. All we do is help promote other shows in the network, and run a few ads to help pay the bills. Producing a podcast ain’t cheap in hours or money.
I’ll be honest with you. Our listeners are some of the most faithful in the entire world. Our listeners don’t just flip a dial and listen to what ever is spoon fed them. They made a choice to either subscribe to these shows in iTunes, listen on a website, or use a app such as Stitcher to listen. The point is, the listeners pick us from thousands of other free to subscribe podcasts out there.
We are selective on what type of advertising we will accept. For instance, if your idea is to run an ad that makes the listeners go to a specific URL and enter a code, forget it.
Also, we don’t advertise companies that do profit-share. We get paid to advertise your product or company, we are not interested in only being paid IF a listener joins or signs up on your website.
In other words, no affiliates allowed!
The podcasters themselves decide which ads to run, so if you have an “adult” product you are trying to sell, be aware that the majority of our shows won’t run those ads. Also remember that the people who listen to our our podcasts come from all over the world and from all backgrounds, so if your product is offensive, don’t count on many of our podcasters running your ad.
How much will it cost you? Depends on the amount you want to spend and / or how many of the podcasters will want to run your ad. A rough estimate: $200/episode. Could be less if you commit to a longer advertising campaign. The podcasters who run your ad will make between 25-50% of the money you spend to advertise. (Again, depends on your budget)
We will be honest here. A short ad run, say one episode on three or four podcasts, will probably yield you a small return. Longer ad campaigns will give you much more bang for your buck.
Oh, and yes, you can specify which podcasts you are only interested in advertising on, or which you don’t want anything to do with. We are flexible that way.
Interested? Let’s talk! Fill out the form below, and we will give you a call (or email if you prefer) to discuss it in more detail.